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Communication Plan 2018 (Internal communications (Innovation (Launches …
Communication Plan 2018
Internal engagement
surveys (nel 2017 la redemption è calata)
Internal communications
Innovation
Launches
Business Partnership
Performance
Trust
Earned Media
GPI
PDX
Rinazina
Corporate Comms
Obiettivi
Aumentare Linkage tra GSK logo e our brands
Become Thought Leaders con key stakeholders
Aumentare (as per the 3 pillars above) la nostra reputation
Aumentare l'Awareness
Drivers
Identità
Capability building
External Focus
Media accreditation
Incontri con la stampa
Story topics
People (employer branding)
Corporate Social Responsibility
Save the Children (currently under media spotlight
Success tracking
KPIs for each objective / stream
Role of LT
Be the engine of GSK CH Italy IPT culture
Share success stories (both internally and externally)
Strengthen external focus on media and social media conversations