What parameters should be considered for altering BOPiS pricing? (Product,…
What parameters should be considered for altering BOPiS pricing?
Is this a traffic defining category?
Is it only a revenue driving category?
Does it drive margins overall?
Does it drive additional purchases?
Popularity of the product
Price slab of the product
Size of the product
Price sensitivity of the product
Margin of the product
KVI /Core/Tail item
Frequency of purchase
Open site or closed site?
Does price vary by location?
Cross channel pricing
What are prices in retail?
What are prices in SA
What is the discount margin from online?
No. of competitors carrying the product
Comparable product pricing
Cannibalization of any other star product?
Has it observed growth overall?
Has it observed growth in any category?
Existing Business Rules
Cost of the product?
BOPIS prices for similar products
What competitors does it look into?
How dynamic are they?