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What parameters should be considered for altering BOPiS pricing? (Product,…
What parameters should be considered for altering BOPiS pricing?
Product
Cost
Category
Is this a traffic defining category?
Is it only a revenue driving category?
Does it drive margins overall?
Does it drive additional purchases?
Popularity of the product
Price slab of the product
Size of the product
Quantity
Price sensitivity of the product
Margin of the product
KVI /Core/Tail item
Price perception
Frequency of purchase
Customer
Open site or closed site?
Ret/Dev customer?
Repeated user?
Location
Does price vary by location?
Cross channel pricing
What are prices in retail?
What are prices in SA
Online pricing
What is the discount margin from online?
Competitor prices
No. of competitors carrying the product
Comparable product pricing
Cannibalization of any other star product?
Shipping costs
Past performance
Has it observed growth overall?
Has it observed growth in any category?
Existing Business Rules
Floor prices?
Cost of the product?
BOPIS prices for similar products
Current assortment
What competitors does it look into?
How dynamic are they?