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Globalization 1 Competing in a global context (International operations…

- - - - generic - synonymous with product
      - descriptive - describes product
      - suggestive - nature/benefits of product
      - arbitrary - existing word, no prior meaning
      - coined - made-up word
- - - - Ethical Trading Initiatives
      - Moral
      - Pressure
      - Self-interest
- - - - Race to the bottom