Please enable JavaScript.
Coggle requires JavaScript to display documents.
06: Strategy (Business Model Patterns (Multi-sided (Ex.: Google (Side 1:…
06: Strategy
Business Model Patterns
Unbundling
Types of business
Product innovation
Ex.: Smartphones, cars
Infrastructure management
Ex.: Telco, highways
Customer relationship
Ex.: Banks, insurances
Multi-sided
Brings together different groups of customers
Ex.: Google
Side 1: Search engine
Side 2: Advertiser
Side 3: Content provider
Long Tail
Small quantities
Lots of items
Business Model Canvas
Parts
Customer
Customer segment
Group of customers to serve
Mass market
Niche market
Segmented
Multi-sided
Channels
How to reach customers
Direct
Sales force
Web
Indirect
Own store
Partner store
Wholesale
Customer relationships
How to interact with customers
Personal assistance
Self service
Automated service
User community
Product
Value proposition
Why the customer should buy your product
Key resources
Physical
Intellectual
Human
Financial
Key activities
Design
Problem solving
Platform management
Supplier
Key partners
Alliances
Coopetition
Joint ventures
Buyer - Supplier relationship
Flow
Cost Structure (outflow)
Cost driven
Value driven
Take note of
Economy of scale
Maximize utilization of resources for one product
Economy of scope
Maximize utilization of resources for more products
Revenue Streams (Inflow)
One time pay
Subscription fee
Usage fee