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B207 TMA02 (Q3 (Convergence, Divergence, Crossvergence), Q1 (Expanding…

- - - - Large market of buyers
        
        Ie. more customers
      - Lack of potential entrants
        
        Zara's centralised production and distribution system has been rarely duplicated
      - Competitors
        
        Zara's cost structure
        
        Extra labor and shipping costs
        
        Affordable
        
        Centralisation
        
        No advertising
    - - Expansion in China
        
        Moves away from centralisation
        
        Secret of success to date
        
        Felipe Caro
        
        Business adviser
        
        UoC
        
        Coordinated decisions currently
        
        Two 'brains' #
        
        One in Spain
        
        One in China
        
        Role of government
      - Porter's Five forces of competition
        
        Threat of new entrants
        
        Threat of substitutes