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Best Practices in Marketing (need (information, clear communication,…
Best Practices in Marketing
best sales-management practices
sales training and performance measurement
training departments
human-resources departments
specific departments or functional areas that are likely to be involved in project assignments
sales-force restructuring
sales strategy
need
information
clear communication
adequate development time
may range from three to 18 months
that service to the guest is a critical factor
should avoid initiating a new program during the hotel’s busiest season
requirements
customer- and solutions-oriented business people
define their target markets and determine the best way to reach this customer
sales innovations should be undertaken only if they will effect a positive impact
Sales promotion
incentives to the consumer
purchase of the product or service.
Key aspects
Channel relationships
Target marketing.
Market research
Product development.
Pricing
guest feedback
, the customer ultimately sets the room rate.
recognize the balance between guest satisfaction and investment in the product
Use better RevPAR
Revenue per available room
no ADR
Average Daily Rate