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Digital Skill Workshop (1. Introduction (What was your best demo? (RFE)…
Digital Skill Workshop
1. Introduction
Fire Tornado (10 sec/1 min)
RFE: Request for Expertise
What was your best demo? (RFE)
What made it good/bad?
Can digital make it better?
2. Can Digital Make it Better?
If we INFLUENCE on customers so that they...
Watch all the way
Share
Buy something
Think/act differently
If we set a GOAL to create digital content that is...
Personal& Authentic
Personal Overlay
Sticky to the End
Two Stage War
Purpose Built
Purpose
Customer Journey
Rule of 24?
If we learn a repeatable process for making great content that we can scale across the GVC!
VTST Workflow
Concept
Audience
Call to Action
Purpose
Story/Scenario
Script
Line 1
Statement of Purpose
Foreshadow key benefits
Preview of Steps
~30 sec, fully scripted
Scenario/Challenge
Live host w/visual supports
Line 10
Cross Promote
Call to Action
~30 sec, scripted
Recap benefits/value message
Live Host w/visual supports
Summarize accomplishments
Line 2-9
"show" software steps/features
storyboard visual support
staging/rehearsing screen picks
Editing
Any missing ingredients?
Does it fit purpose?
Technically accurate?
Worded the best way possible?
Performance ready?
Production
Screencapture
Live Host
Camera
Audio
Teleprompter
Lighting
Post
The Digital Recipe
Let's **Videoize a Demo! (start with something we know!)
Contrast GOALS & INFLUENCE for each example
Bad
Best
Better
The Videoized Tell Show Tell!
Opening Tell
Show
Closing Tell
Vision for Live Workshop:
Flipped class. Some pre-work video and planning for concept and rough script
a) requires localized videos
b) worksheet
c) parameters for in-class project
d) selfie style welcome/close from faciliatator
Agenda
Day 1
Day 2
Day 3
Edit, Render, Viewing Party
Instructor led live workshop. PPT/Lecture & hands on supplemented with localized video excerpts from CSDPP
Pre-reqs:
1) Watch a few intro videos (2Win intro, roadmap, 2 examples)
2) Come to class with idea for a videoized Awareness building or Capability Exploration type video. Something you could show in 4 mins or less. (Concept worksheet)