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Competing in a global context (Going international (Taxation (Exchange…
Competing in a global context
Globalisation
Converenge
Ethical
Coast reduction
Improved business relations
Diverenge
Cultural differences
Bucking the trend
Local differences
Cross-vergence
Glocalisation
Culture
Political
Going international
PESTLE analysis
Global trade environment
trade relationshipss
Benefits
Cost reduction
New products for consumers
Challenges
Barriers
Opportunities
Comparitive advantage
Absolute
Relative
The Diamond Model (Porter, 1990)
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Threats
Five Forces of Competition (Porter, 1980)
Supply Chain
Strategy
Horizontal
Vertical
Taxation
Transfer pricing
Unitary taxation
Exchange rates
Supply/demand
McBurger index
Innovation
Tacit knowledge
Codifiable knowldge
Transnational institutions/multinationals
International marketing
Triggers
Entrering and operating
Modes of entry
Standardisation vs adaptation
Branding
Innovating
Global vs local
Band tribes
Ethics
Homogenisation