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EFFECT OF MKT VARIABLES AND SOCIO-DEMOGRAPHICS
EFFECT OF MKT VARIABLES AND SOCIO-DEMOGRAPHICS
Factors
product
quality
quantity
category
brand
display
features
Economic situation
conscious consumers
socio demographics
Mkt variables
Economic crisis intensity
Price, quantity and advertisement
Store image, consumer characteristics, perceived risk
Store brand
Affect purchase
negative
brand display and feature, age, profession and income
positive
Price and family size
Commodities
preference in economic crisis
Mkt policy
Product price, number of products purchased, brand display brand feature
Consumer characteristics
Age, profession, income and family size