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EFFECT OF MKT VARIABLES AND SOCIO-DEMOGRAPHICS (Factors (product (quality,…
EFFECT OF MKT VARIABLES AND SOCIO-DEMOGRAPHICS
Factors
Economic situation
conscious consumers
socio demographics
brand
display
features
product
quality
quantity
category
Mkt variables
Store image, consumer characteristics, perceived risk
Economic crisis intensity
Price, quantity and advertisement
Mkt policy
Product price, number of products purchased, brand display brand feature
Consumer characteristics
Age, profession, income and family size
Store brand
preference in economic crisis
Affect purchase
negative
brand display and feature, age, profession and income
positive
Price and family size
Commodities