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Rhetorical Analysis Paper (Toyota Paralympic Superbowl commercial 2018…
Rhetorical Analysis Paper
Persuasive strategies
Logos
Appeal to Logic
Pathos
Appeal to Emotions
They are like you
Ex. Tone
Ethos
Appeal to Ethics or Credibility
Avoid Bias
Tell the reader what they do
if it is effective
how the strategies work
Rhetorical Situation
Writer
Audience
Topic
Context
Affects use of the Persuasive strategies
Rhetorical Triangle
Ethos, Pathos, Logos
Tone, Style, Purpose
Writer, Audience, Context
Toyota Paralympic Superbowl commercial 2018 good odds
Logos
odds of winning a gold metal 1 in 1,000,000,000
483,000,000
134,000,000
25,000,000
18,000,000
1,000,000
29,000
1 more item...
Pathos
Baby in the beginning
story of difficulties, failing, and then success
"Start Your Impossible"
Ethos
Lauren Woolstencroft
Paralympic Gold Medalist
sponsored by Toyota
Topic
Paralympics
Struggles of handicapped people
Shows a success story
Writer
Toyota
Sponsor?
Mobility for All Campaign
Audience
People who watch the Olympics and/or the Superbowl
Handicapped people
Context
Timing
Played right before the Olympics started
Played as a Superbowl commercial
Shown to people who already watch sports
Large Audience
Kairos
timeliness; right time and place
Tone
Style
Design
Word choice/ Language
Imagry
action, always moving, dynamic
Sounds
Music
Meaningful lyrics
Purpose
Education
Inspiration
Awareness
Format
Superbowl Commercial
Format
Introduction
Introduce ad
Identify Ad's Argument
Larger context of the ad
Background Information
Who is making the argument (Writer)
Purpose
What is their goal?
Audience
Engage your reader
Body Paragraphs
Topic sentence
Detail
Analysis
Evidence
Elements may Overlap
Discuss the things they are missing too!
Be Objective
Each Paragraph supports the Thesis
Conclusion
Restate thesis statement
no new Ideas
Evaluate effectiveness of the ad
was your hypothesis correct?
Was your claim Proven correct?
Thesis Statement
State YOUR claim
make your argument
Focus to your paper
Things to include
Hypothesis
Purpose, Accomplished?
Audience? why? How?
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