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Global trade - Zara (Threats (Government (Poverty, Political instability,…
Global trade - Zara
Threats
Exchange rates
Transfer pricing
Culture
Religion
Unpredictable business environment
Slower supply chain
Threat of changing styling of clothing as different countries have different trends
Government
Poverty
Political instability
Different Laws
Chance
War
Cultural differences
Opportunities
Flexible
Adaptable
More customers
Brand Awareness - opening stores in primary locations
Cove wider base
Increase production in countries such as china
Larger turn over
Delivering trend quicker outside Europe than competiton
Acting locally with more than one distribution centre