Business Development Programme
Your Primary Aim
What do i want my life to look like?
What do I value most?
What kind of life do i want?
Who do I wish to be?
Your Strategic Objective
A clear statement of what your business has to ultimately do
for you to achieve your primary aim
An opportunity worth pursuing?
Your Organisational Strategy
An organisation chart with a position contract & details
of the work the person is responsible for.
Your Management Strategy
The system designed into your prototype to produce a marketing result
Your People Strategy
Your Marketing Strategy
Lives, ends & dies with your customer
Pillar 1: Demographics
Know who your customer is
Find out what brands & products they like &
monitor how those brands market to their customers
Pillar 2: Psychographics
Determine why he buys
Your Systems Strategy
A system is a set of things, actions, ideas & information that
interact with each other, and in doing so, alter other systems.
inanimate, unliving things
Animate (living) or ideas
Those that provide us with information about the interaction between hard & soft
Business Development Process
- the 'best way' skill
Innovation continually poses the question - what is
standing in the way of my customer getting what he wants
from my business?
The elimination of discretion / choice at the
operating level of your business.
Quantify everything related to how you do business
How many customers do you see in person every day?
How many call your business every day?
How many call to ask for a price?
How many want to purchase something?
How many of product X are sold each day?
At what time of the day are they sold?
How many are sold each week?
Which days are busiest? How busy?
Which marketing source did they come from?