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Go-live-Communication (Formats (Video (Screencast, documentary, tutorial,…
Go-live-Communication
Formats
Video
Screencast
documentary
tutorial
interview/talks
Poster
Press Release
Picture
Factsheets
Slides
talks
real talks
Liip Talk
Meet up
Conference
video
Article
Interview
Success Story
Report
Testimonial
OneWeek
Goals/KPI
independant mentions
receiving job applications
articles about Liip have been published
sharing of posts
likes on social media
comments on social media
generating leads
upselling and crossselling
visits on liip.ch
Target Groups
Liiper
(potential employees)
Press
clients
community
broad public
follower
competitors
Workflow
Who starts the project?
Who writes the briefing
who publish what?
Whats the messaging for press?
Who does the work?
Content / Set up
Introduction
Middle
End
Call to action
Look n Feel
Key visual
Typeface
Logo
Color
Messaging
the Liipway of development is unique and why?
products we're making are great and why?
people who were working on it learned what?
Tonality
Tech
no tech
Timing