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SEO (RankBrain (genuinely helpful content, pay attention to semantic…
SEO
RankBrain
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focus on long-tail keywords,
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Title tag, Metadescription
sales copy. Make it compelling, and make every word count.
sell the click, You’re trying to make people choose your result instead of someone else’s.
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the more clicks you receive to your website, the higher position you claim.
featured SNIPPET
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When targeting a snippet, use subheadings for each point you have.
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LSI keywords
Latent Sematic Indexing keywords
(Latent: ẩn, sematic: có ý nghĩa ...)
những từ đồng nghĩa, cùng ý nghĩa với từ khoá, --> để mở rộng keywords theo topic chứ không nhất thiết bề mặt chữ keywords
Latent semantic indexing (LSI) keywords are simply keywords related to the topic your page is about, and with Google’s Panda update, they are looking for more of a topic match instead of a keyword match.
AMP test
This means that Google is going to prioritize ranking mobile pages instead of desktop versions of your website.
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Website Audit
how to target the right pages on your site with the right type of links and how you can secure them.
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Tracking Social campaign performance to site traffic - UTM. Google analytic dev tool, UTM generator
Schema.org, schema contact, phone, address ra ngoài google