SEO
Site speed test
pingdom.com
Title tag, Metadescription
sales copy. Make it compelling, and make every word count.
sell the click, You’re trying to make people choose your result instead of someone else’s.
Run tests on different meta descriptions and title tags to see which ones receive the most clicks
the more clicks you receive to your website, the higher position you claim.
LSI keywords
Latent Sematic Indexing keywords
(Latent: ẩn, sematic: có ý nghĩa ...)
những từ đồng nghĩa, cùng ý nghĩa với từ khoá, --> để mở rộng keywords theo topic chứ không nhất thiết bề mặt chữ keywords
Latent semantic indexing (LSI) keywords are simply keywords related to the topic your page is about, and with Google’s Panda update, they are looking for more of a topic match instead of a keyword match.
AMP test
This means that Google is going to prioritize ranking mobile pages instead of desktop versions of your website.
featured SNIPPET
zero position
define a term
create a list
When targeting a snippet, use subheadings for each point you have.
Long-tailed keywords
RankBrain
genuinely helpful content
pay attention to semantic search
target featured snippets
focus on long-tail keywords,
optimize anchor text,
and write in natural language.
Tracking Social campaign performance to site traffic - UTM. Google analytic dev tool, UTM generator
mobile index vs. desktop index first
mobile-friendly test
analyze site speed, GTMetrix
Schema.org, schema contact, phone, address ra ngoài google
news:
Website Audit
how to target the right pages on your site with the right type of links and how you can secure them.