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Norman, D. (2013). The design of everyday things: Revised and Expanded…
Norman, D. (2013). The design of everyday things: Revised and Expanded Edition Basic Books. ISBN: 978-0465050659
Quotation: "The Paradox of Technology: Technology offers the potential to make life easier and more enjoyable; each new technology provides increased benefits. At the same time, added complexities increase our difficulty with technology" (Norman, 2013, p.32). 
My reflection: What impressed me the most was Norman's ability to expound upon a seemingly simple concept, broaden the scope of the discussion, and at the same time provide a usable construct from which to explore design. Unlike many other academics, Norman is both elucidating and concise. He avoids pomposity, maintains a humorous outlook, and makes the material both interesting and enlightening.
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