Norman, D. (2013). The design of everyday things: Revised and Expanded Edition Basic Books. ISBN: 978-0465050659

Quotation: "The Paradox of Technology: Technology offers the potential to make life easier and more enjoyable; each new technology provides increased benefits. At the same time, added complexities increase our difficulty with technology" (Norman, 2013, p.32). paradox of technology

My reflection: What impressed me the most was Norman's ability to expound upon a seemingly simple concept, broaden the scope of the discussion, and at the same time provide a usable construct from which to explore design. Unlike many other academics, Norman is both elucidating and concise. He avoids pomposity, maintains a humorous outlook, and makes the material both interesting and enlightening. reflect

Modern Design is Complex

Interaction Design enhances people's understanding interac_design

Experience Design focuses on quality and enjoyment of the total experience experience

Industrial Design optimizes function, value and appearance. indus_design

Human Centered Design (HCD) HCD

A Design Philosoophy

Puts human needs, capability and behavior first, then designs to accommodate them

Theree design areas of focus (disciplines)

Compatible with the design focus areas. Complements rather than competes with them

Five Fundamental Principles of Interaction

How fondly people view an interaction comes from experience experience

Cognition and emotion are intertwined

  1. Mappings mapping
  1. Constraints constraint
  1. Feedback feedback

1.Affordances affordance

  1. Signifiers signifier

Relationship between a physical object and a person afford

Must be discoverable discoverable

Determine what actions are possible possible

Communicate where an action should take place

Can be deliberate and intentional deliberate

May be accidental and unintentional oops

Important communication device

Provide clues clues

Limits limits

Determine what actions are NOT possible not_possible

Relationship between the elements of two sets of things mappings

Important for the design of controls and devices being controlled

Conceptual models provide a clear way to understand the mapping

Communicates the result of an acton

Should be immediate immediate

Must be informative

Too slow - user loses interest

Not too little, not too much, but just right

Not a favorite with designers

Should not be disruptive