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Motivation factors for female entrepreneurship in Mexico (Background…
Motivation factors for female entrepreneurship in Mexico
Background
Increasing number of women own business around the world
On which factors are the most important for women to start a business
Methodology
In-depth interview
Female entrepreneurs
Entrepreneurship experts
Findings
Mexican womenpreneur motivated by
Push factor (majority)
Necessity based
Pull factor
Opportunity based
Obstacles
Traditional attitude
Non-cooperative family members
Further research
Involving other cultural dimension
Masculinity
Avoidance or uncertainty
Future orientation
Psychological elements