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CRM + Drip (Real estate Drip Marketing (Content (01) The Introduction…
CRM + Drip
Real estate Drip Marketing
Frequency
give them reasons to value you
reviews on you
comuniction tools
nice homes pic
Content
01) The Introduction Email
02) The “Establish Expectations” Email
03) The Content Email
04) The Testimonial Email
05) The “Get to Know You” Email
06) The Oh So Subtle “I-Haven’t-Heard-From-You”
Goal
Email open rate 30%
Lead conversion ratio 1 / per month
Customer conversion ratio by source
search engine
email marketing
social media, etc.
Website visitors
2000 / per month
Leads = 30 / per month
they give us contact
CRM
Analitics
Click email
Customized action plans and task
tracks a lead’s activity
Searche
Email - open
Email - link click
unsubscribe drip
Lead Generation strategy
SEO Campaign
PPC
Remarketing
Lead conversion strategy