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Livingstone (a changing field (4 negative consequences for the self (the…
Livingstone
change from seeing mass media as one of the many influential factors, to something that has transformed all institutions in our lives (e.g. politics, culture, family)-> a mediated world
confusion over established terms and the creation of new ones: changes in theory or technological/ social changes
technological/social changes-> transforming mass communication and interpersonal face-to-face communication, resulting in a diversifying and hybridizing process of mediated communication
mediation: can be seen as a positive phenomenon (overcoming parochial limitations) or as a negative one
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- 4 fundamental metaprocesses that shape modernity
mediatization
the historical developments that took and take place as a result of change in (communication) media and the consequences of those changes
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- history assumes a development from nonmediated to mediated
- unclear how much power media has taken from already existing institutions; mediation itself may not have any profound impact on social institutions
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- First, the media mediate, entering into and shaping the mundane but ubiquitous relations among individuals and between individuals and society; and second, as a result, the media mediate, for better or for worse, more than ever before.
- Mediatization can also be seen as the growing presence in identity constructions because culture is more and more dependent on communication media
- increased mediation-> mediatization
- key cultural distinctions are becoming blurred or reconfigured because they are increasingly mediated (public/private; self/other; nature/society; masculine/feminine; local/global)
- mediatization is often discussed in a negative manner, while mediation is presented as mainly neutral or even celebrated
- mediation may also be seen as the cultural process by which power is negotiated between dominant institutions and popular or resistant movements
- mediation serves to bridge formerly distinct spheres of inquiry into mass and interpersonal communication so as to recognize emerging and hybrid forms of mediated communication