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The Future of Travel & Leisure (Impacts on Leisure Time (Demographic,…
The Future of Travel & Leisure
Demographic Shifts
Family structure
- the typical family structure changes from extended family to nuclear family, some without children, people from 65 years and above will increase from 300,000 to 900,000 by 2030
Ethnic Diversity-"Global Village" people of every culture are able to interact on a scale undreamed of
Globalization fuels the movement for people to reside and work in other countries
Work Regimes- Reductions in working hours and increase in holiday entitlement
Trend
- flexitime and 24hour society
External Influences
Economic Change- the gap between the Rich and Poor is increasing but the gap between developed and developing countries is reducing
Environmental changes- saving humans, the earth, endangered species
Technological trend
Impacts on Leisure Time
Demographic
Age
: physiological skills varying across life span and decline when the person grows older, psychological development related to age
Education
: More educated, exposed to the broader range of activities
Income
: Closely related to the expenditure spent
Occupation
: the cultural expectations is linked to some occupation and affected the leisure time
Race
: influences the cultural attitude, tradition and lifestyle
Health
: refer to the health condition of the person will limit the leisure time
Martial status
: The structure of the family determines the opportunity for leisure involvement for the children and the adults
Place of residence
: affects the person's needs ( countryside vs metropolitan)
Affluent Consumer
New experiences, less focus on the luxury, prefer real experience to staged, looking to improve the quality of life and enhanced sense of self
Educated Consumer
Key driver is authenticity, more educated society, prior knowledge of the place
Global Network
Being "on-line" most important leisure activity, bloggers social media email led to new interests tastes awareness destinations
Quest for experience
Experiences have attained greater meaning than products, more emphasis on personalisation , customization, uniqueness, satisfaction
Time pressure
Maximize efficient use of time (many activities at one place) , growing needs for authentic , with the growth of technology, more people search for authentic experience
Busy Lifestyle
"work under pressure" is a norm, wanting to relieve stress, leisure to career breaks
Development of Leisure Forms
Gambling, Health fitness, Cinema, Dinning out, Female orientated, young people orientated, senior adults orientated, short break holiday, new tourism, new experiences