Please enable JavaScript.
Coggle requires JavaScript to display documents.
The psychology of the demand for travel (Tourists Motivation (the force…
The psychology of the demand for travel
Tourists Motivation
the force that leads people to seek certain goals in relations to their needs
Understanding motivations = understanding travel behaviors
Answer why people travel
Push Pull Motivations
Pushed by personality and individual needs and wants(creates desire to travel)
Eg. need for relaxation and recharge, desire for escape, learning new things, health and fitness, adventure, enhance relationships
Pulled by appealing attributes to travel destinations (Influence the choice of destination)
Cheap flights, safe environments, ease of access, opportunities to experience a different culture
Importance of image
"organic" image- has not been deliberately directed by promotion/ advertising
"induced" image- deliberate portrayal and promotion by organisations
Image of a place affects the types of tourist they attracts, to effectively promoted to the TM, must be positively positioned in the consumers' minds,
Distinctive and appealing image
Maslow Hierarchy of Needs
To describe human needs and explains human behaviour and motivations
Safety needs( security, safety)
Reliable reservation services, medical services, guided services in exotic places, airline security procedures
Higher level: 3. Belonging and love needs(friends, intimate relationships)
Group tour with people of similar interest, recognition gained from "members-only", trip back ancestral roots
Lower level: 1. Physiological needs (food, water, warmth)
Tours includes toilet breaks, accessible food stand, clean drinkable water, good food hygiene
Esteem needs (Prestige and feeling of accomplishments
Special occasions(birthday, anniversary), incentive travel awards( for superior sales performance), elite status in frequent user program)
Self-actualization(achieving one's full potential)
Educational tours, testing personal challenges, learning about language and culture of other country, hands-on activity
Tourists Typologies
Plog Psychocentric
Uses personality(the way people think, feel and behaviours) traits to understand travel behaviours
Psychocentrics
Prefer traditional popular locations and experiencing commonplace activities
Desire predictability
Prefer familar travel destinations
Purchasing popular tour packages
low activity level, relaxing activity
Popular tourist accommodations
Allocentrics
Innovators who seek out new locations and activities, 2. non-touristy destinations, unusual destinations, high activity level, prefer service than good accommodations, tour arrangements that basics only
Cohen's Classification
The organised mass tourist
Low on adventurous, still purchase pre-made package off the shelves to a popular destinations, guided throughout the destinations, little to no contact with the locals, high degree of familarity
The individual Mass tourist
Similar to OMT but more flexibility and scope for personal choice is built in, environmental bubble shields the tourist form the real experience, medium to high degree of familiarity
The Explorer
Trip is organised independently, looking to get off beaten track to meet local, comfortable accommodations and transport still sought after, environmental bubble sets in when things get tough, medium to high degree of novelty
The Drifter
all connection with the tourism industry is spurned, attempt to get away from home and familiarity, temporarily be part of the local community, no fixed itinerary decides accommodations and activity on a whim, immersing oneself in local culture, high degree of novelty