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CASH FLOW ANALYSIS (LIMITATIONS OF CASH FLOW FORECASTING…
CASH FLOW ANALYSIS
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CASH VS PROFIT
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good cash flow, poor profits
- cash is coming from sources other than sales revenue (e.g. loans, capital investments, etc.
poor cash flow, good profits
- sales are good, but payment of loans, capital equipment, poor collections practices, and early payments of supplies can bring cash flow down
WORKING CAPITAL CYCLE
The period of time between spending cash on the production process and receiving cash payments from customers
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INVESTMENT, CASH FLOW, AND PROFIT
investment
investments are cash outflows done to improve the processes, products or service of a company
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e.g. better equipment, more seats
cash flows
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e.g. more customers, more sales
profits
if the cash inflows and other revenue sources are higher than all cash outflows and expenses, then a company has profit
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