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Price Management (pricing decisions (enforcement of prices (who's…

- - - - innovation
      - product differentiation
      - communication management
      - customer relationship management
- - - - learn calculation for elasticitity
      - inelasticity
        
        unique product
        
        little/no substitute
        
        very low price
        
        high quality product
        
        high switching cost
        
        difficult to compare with substitutes