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chapter 19 consumer studies (difference between need and want…
chapter 19 consumer studies
difference between need and want
want something youll like to have but don't actually need it to survive eg phone designer clothes and a fancy car
need something you have to have survive eg water house shelter
age at diiferent ages are wants and needs changes likes kids would like toys but teens would want iphones
culturemore irish would have more luxurious items than developing countries
circumstances is your job inclines a phone youll need it but others will want a more expensive phone
decision making
external factors
peers and friends
salsepeople
family
trends
consumer responsiblities
read labels
complain
keep the receipt
avoid waste
consumer rights
right to complain
right to know the truth
value for item
right to choose
internal factors
needs
do we actualy need it
personal value judgement and culture
personal reference
likes and dislikes
consumers need to be informed
source of infomation
salespeople
showrooms and exhibitons
internet
newspapers and magazines