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Songtrust Pedigree Sales Considerations (Challenges, other, etc (Tie "…
Songtrust Pedigree Sales Considerations
ADMIN
Managing & listening to client concerns, demands, and questions while familiarizing them with the ST product
Ensuring client satisfaction through professional correspondence
PUB
Turning inbound leads into retainable clients
Discussion of what the ST product is
Where and HOW ST can help the user / client
Songtrust
Basics
EQUALLY effective for both companies with large catalogs & the everyday creator with no sacrifice of quality
Quantity of songwriters who use the product and sign up monthly, per quarter, etc. "Fun Facts"
Reciprocal deals and neighboring rights (pending)
International affiliations, and where ST affiliates directly with certain CISAC members
Existing partnerships and potential 'in-progress' partnerships
External factors to troubleshoot, fixable talking points
"Publishing Administration" is confusing and hard to warm up to as an outsider to the music-pub space
"Rights Management" seems conceptually misleading. Songtrust doesn't physically change, manipulate or edit anyone's 'rights'.... there needs to be cleaner wording
Challenges, other, etc
Tie "Pub Admin" into an easier, more approachable concept
Achieving KPI metrics with new clients, and doing so with proper retention of existing ST users
Measurable goals in a relevant time frame
Determining proper incremental data, relationships between how effective ST marketing strategies are toward sales