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Research Methods (4 levels of explanation (Biological (Biological…
Research Methods
4 levels of explanation
Biological
Biological influences. e.g. Gender, age, drugs
Basic Processes
Processes that everyone has e.g. thought, memory and cognition
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Social cultural
Social influence, how behaviour changes in from of others
Design types
Qualitative
Focus Group , group discussion held by a trained facilitator Advantages:Better than indiv interviews, more complex pool of data
Disadvantages:May bring up minority views, Certain people may dominate discussions, Bias of group and interviewer,
Delphi Technique Questionnaire sent to experts Advantages Ability to draw expertise from across the globe, free expression of opinion Disadvantages:Contamination of results through researcher bias, non-responses can limit data quality, small sample size
Experiment
Manipulation of the IV and observation of the DV Advantages:Allows for a causal explanation between the variables, replication is possible, limits extraneous variables
Disadvantages:Might not apply to the real world, a sample might not represent the entire population, variables cannot be controlled
Quasi Experimental, Unlike experiment it has no random allocation and no control group Advantages:More convenient, unethical research possible, evidence for casual explanation Disadvantages
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