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Segmentation Criteria (Geographical (Nations, States, Regions, City,…
Segmentation Criteria
Geographical
Nations
States
Regions
City
Countries
Neigbourhood
Demographic
Age and life cycle stage
Life stage
Gender
Generational
Gen Y
Gen X
Baby Boomers
Silent Gen
Race and Culture
Socio-economic
Psychographic
Vals Framework
Personal attributes
Motives
Lifestyles
Behavioural
Needs and Benifits
Decision roles
Indecator
Influencer
Decider
Buyer
User
User and usage-related variables
Occasions
User status
Usage rate
Buyer readiness stage
Loyalty Status
Hard-core
split
shifting
Switchers
Attitude
Multiplebases
