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Brannigan Foods (Soup Industry (Future (Working mothers: Fast & Simple…
Brannigan Foods
Soup Industry
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Sales, market share & profitability last 3 years: Down
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Ideas
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Claire Mackey
Acquire competitors: Roarin' Cajun foods, Red Dragon Foods, Brother's Gourmet
Since interest are low, debt will be low , hence less impact on profit
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Forecast
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Marketing, R&D, Selling Exp: 425(2011); 416(2012); 408(2013)
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Consumer Perception
Not a leader in: Health Trend, diet claim, convenience offerings, flavours, seasonal products(outside of cold weather)