Please enable JavaScript.
Coggle requires JavaScript to display documents.
AMM-M3- Industry and sector analysis (Industry analysis -The five forces…
AMM-M3-
Industry and sector analysis
Industry analysis
-The five forces
Competitive rivalry
concentration
industry growth rate
high fixed costs
high exit barriers
low differentiation
The threat of entry
scale and experience
access to supply or distribution channels
expected retaliation
legislation or government action
incumbency advantages
The threat of substitute
price/ performance ratio
extra-industry effect
The power of buyers
concentrated?
switching costs
competition threat: does backward vertical integration exist?
low buyer profits and impact on quality
The power of suppliers
concentrated?
switching costs
competition threat: does forward vertical integration exist?
differentiated products
Complementors and network effects
Industry dynamics
The industry life cycle (p.63)
development
growth
shake-out
maturity
decline
Competitor groups and segments
Strategic groups
Market segments
Critical success factors
Blue Oceans (strategic gaps)
Strategy canvas (p.70)
to create market space
compares competitors according to their performance on key success factors in order to establish the extent of differentiation