Please enable JavaScript.

Coggle requires JavaScript to display documents.

Holistic Marketing Wide reaching Managing stakeholders Managing 4…

- - - - Price
        
        List price
        
        Discounts
        
        Allowances
        
        Payment period
        
        Credit terms
      - Place
        
        Channels
        
        Coverage
        
        Assortments
        
        Locations
        
        Inventory
        
        Transport
      - Product
        
        Variety
        
        Quality
        
        Design
        
        Features
        
        Brand name
        
        Size
        
        Services
        
        Warrenties
        
        Returns
      - Promotion
        
        Sales promotion
        
        Advertising
        
        Sales force
        
        Public relations
        
        Direct Marketing
    - - 4 A's
        Customer Values
        
        Affordability
        
        Accessability
        
        Awareness
        
        Acceptability
- - - - Brand awareness
      - Perceived quality
      - Brand association
      - Brand loyalty
    - - Brand Equity
        
        CRM Value Drivers
        
        Target Profitable customers
        
        Integrate offerings across channels
        
        Improve sales force efficiency and effectiveness
        
        Improve pricing
        
        Customer products and services
        
        Improve customer service efficiency and effectiveness
        
        Individualised marketing messages
      - Value Equity
        
        .
      - Relationship Equity
        
        .