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L2 (P1) 4 Messages Effects & 4 objectives of propaganda (4 major…
L2 (P1) 4 Messages Effects & 4 objectives of propaganda
a) Hanson (2016):
People believe that messages from media might change people's behaviors, attitudes, beliefs.
4 ways :
2) Attitudinal effects
3) Behavioral effects
1) Cognitive effects
4) Psychological effects
1) Cognitive
Most common and observable message on short- term learning of information
.
Amount of what a person learn from media depends on how motivated are them to learn from internet.
3) Behavioral
Include actions such as buying a product
Might also include imitating attractive behaviors such as dressing.
2) Attitudinal
People can develop feelings, idea about a product / media content.
Develop feelings even you never buy the product. (Viewers decide whether they like it or not based on what they seen)
Etc: Movie trailer and game trailer that influence buyer mindset. Or reviewer and opinion from others.
4) Psychological
Media content can inspire fear, joy, happiness and more.
Media's content can effect our feelings.
b) Propaganda (Laswell 1927)
To take control the mind set of a group of ppl, telling them what the gorvernment only wants them to believe.
4 major objectives of propaganda:
2) To preserve the friendship of allies.
3) To preserve the friendship and, if possible, to procure the cooperation of neutrals.
1) To mobilize（发动） hatred against the enemy.
4) To demoralize the enemy.