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Perception (Interpretation-Evaluation (Experience, Needs, Wants, Values,…
Perception
Interpretation-Evaluation
Experience
Needs
Wants
Values
Beliefs
Expectations
Physical and Emotional state
Recall
Recalling a memory
Stereotypes
Inconsistencies
Contradictions
Stimulation
Selective Attention
Paying attention to things that you believe will fulfill your needs and be enjoyable
Daydreaming in class, ignoring the instructor until your name is called
Selective Exposure
Exposing yourself only to messages that you want to see
Republicans are more likely to listen to Fox News, Democrats ar more likely to listen to CNN or MSNBC
Buying a product you liked, and eventually believing only that companies ads because you were satisfied
Selective Perception
Things you expect or want to see
Listening to a band you like who just released new music and you expect to like it
Organization
Similarity
People who look alike and dress identically
Working at same job
Having the same interests
Same age
Same cultures
Contrast
Opposite political views
Opposite personalities
Opposite Interests
Complete opposite of Similarity
Proximity
Physically close
People who are often together are seen as belonging together
Messages spoken back to back
Memory
Everything you've heard or seen is all in your memory
Good Memories
Promotions
Getting good grades on tests
Bad Memories
Deaths
Bad events that occurred
