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Blog Development Plan: Phase 3 :star: (Relevant Tools (Understand Your…

- - - - Alexa can also help with audience demographics, identifying age brackets, gender, and educational level. These metrics can guide you in creating posts that are relevant to your core audience.
  - - - Use Google to eliminate search traffic competition. Google’s search engine is still the #1 driver of leads and sales. That’s why you have to make sure that your killer idea isn’t already listed in Google’s index.
      - Step #1: Plug your headline into the search box (in double quotes for an exact match).
        Step #2: Check the results. If there are no results, there is no competition and a huge opportunity to rank well in the SERPs.
  - - - Long-Tail Keywords come in handy because they are good for those users who are more toward the middle and bottom of the funnel that are on their way to converting.
        For example, “furniture” is a popular search result. But it’s also too generic and vague. There are almost too many people searching for it, most of whom have zero interest in buying what you’ve got.
        Now compare that to “antique love seat.” It only gets a fraction of the overall searches. But the people who search for it are much more likely to buy.
        
        How to Use Long-Tail Keywords
        
        Step #1: Google Autosuggest:
        Go to Google and start typing the primary keyword that you want to rank highly for in the SERPs. Carefully look through the auto-suggested search queries for organic long-tail keyword ideas to increase blog traffic.
        
        Step #2: Google Keyword Planner
        Copy the long-tail keyword you selected above into the keywords search box and click “get ideas.” You will get a list of related long-tail keyword phrases that you can use.
        Pick one of these phrases and return to Google to search for the new phrase. Use quotes around the phrase for an exact match search result.
        
        Rule of Thumb:The top three results do not target the exact long-tail keyword phrase. There are also fewer than 500,000 competing web pages.
        
        Step #3: Write
        The next step is to research and write a rich, valuable, interesting, data-driven post of at least 2,500 words that is well-optimized for the target long-tail keyword, making sure to include plenty of data, images, and links to authority sites in the niche.
        Rinse and repeat this 3-step approach for SERPs domination in every long-tail keyword niche.
        
        What do long-tail keywords show you? A long-tail keyword is great because:
        
        They tell you how to structure your content so that it can solve the searcher’s problem. If someone isn’t interested in buying, there’s nothing in it for you. If they are, you can focus on product features and benefits in your content to deliver what they want.
        
        They help you meet a specific need.
        
        They reveal searcher intent. If someone types “buy golf bag online,” you know what they are looking for.
    - - SEO Analyzer takes a look at your website and scores it based on multiple metrics, scoring your blog's SEO , errors you may be doing, and an analysis of your competitors blogs.
- - - - First, ensure that there is at least one magazine or publication on the topic/subject that you want to write a list blog post on (this reveals how popular your topic/idea is).
        Go to magazines.com and type your primary keyword into the search box. I typed “marketing” and found more than 50 marketing magazines
      - Second, assess previous list posts with evergreen potential that enjoyed social media success.
        Examples include:
        35 Blogging Tips To Woo Readers and Win Business
        73 Cool Ways To Write Content For Targeted Traffic
        
        These evergreen list posts succeeded because:
        Each of them makes a specific promise.
        The posts are useful and address that specific promise.
        Note that with list posts, the higher the number in the title, the better. If everything else is the same, readers will be more motivated to read and share ‘35 Blogging Tips’ than ‘15 Blogging Tips’. And, odd numbers are more popular with blog article readers.
  - - - Check the comments. If no one is commenting or can’t be bothered to say anything other than “nice post,” then your post didn’t get their attention.
        
        If you can successfully speak the language of your core audience, they will gladly promote, cite, and share your post and advocate for you on their own networks – thus increasing blog traffic to your website that is qualified.
      - Bounce rate: The bounce rate shows the percentage of website visitors who viewed one page and then navigated away.
        
        How to improve bounce rate
        
        Responsive layout – by making your website compatible with all devices, your bounce rate will drop. Robert Greiner was able to decrease his bounce rate from 86% to 1.5% in 2 days by implementing this on his website.
        
        Readable text – One of the main reasons users bounce away from your blog is because your text isn’t readable. By picking a font type that is easy on the eyes and by making your text large enough, people are more likely to stay on your website.
        
        Speed up your site – By improving your load time, people will be more likely to stick around.
      - Daily pageviews per visitor: The average number of pages viewed by visitors during the time frame. This shows how interested they are in your content.
        
        How to improve page views per visitor
        
        Cross-link within your content – By adding links throughout your content, you’ll quickly increase your pageviews per visitor, as links within text typically get clicked more than navigational menu links.
        
        Related content – At the end of each of your blog posts, you should add a “related articles section” where you link to other relevant posts.
      - Daily time on site: Indicates the quality and value that you deliver with your content. If your content is truly helpful or a bit controversial, people will read and get engaged without even realizing it.
        
        How to improve time on site
        
        By using more headings, bullets, blockquotes and lists, you can increase your time on site by 17.8%.
        
        Use pictures to help increase readability. But, when your posts are under 2,500 words, try to limit the amount of pictures you use.
        
        By using the words “you” and “I” within your blog, you’ll create a conversation. This will help encourage people to read your blog posts.
        
        By writing a conclusion and clearly labeling it, you’ll get more people to scroll to the bottom of your blog post. It will increase your scroll-ability by 10%.
- - - - Many of Upworthy’s posts are viral, and there are three reasons for their success:
        -Curiosity-driven headlines
        -Fewer sharing buttons
        -A short emotional video
  - - - FAB: Features/Advantages/Benefits
      - PAS: Problem/Agitate/Solve
      - AIDA: Attention/Interest/Desire/Action
    - - People still haven’t caught on and are doing 500 word posts. Your beefed up blogs will stand out.
      - Longer posts are good for backlinks and organic leads, giving you lots of evergreen content.
      - You become the go-to on the topic. You did the digging and the research. Your reader can find every single thing they need to know from your post and don’t have go elsewhere to supplement the info.
      - Did I mention evergreen? These posts have staying power and can be repurposed over and over again.
  - - - Original:
        35 Blogging Tips To Woo Readers and Win Business
        Your fresh headline:
        37 Fresh Blogging Tips To Woo Your Readers Right Now
        Top 35 Blogging Tips Your Readers Need To Know This Week
        Example 2:
        Original:
        73 Cool Ways To Write Content For Targeted Traffic
        Your unique headline:
        73 Smart Ways To Write Traffic-Sucking Blog Posts
        73 Simple Tricks To Write Content That Magnetically Attract Visitors
        Note: Don’t copy someone else’s headline. Use it as inspiration to create a better one that speaks directly to your audience.
  - - - Polls
      - Surveys
      - Quizzes
    - - Zoom Meetings: A free conference program that can allow us to host a webinar of 100 people. But conferences are limited to 40 minutes before they close.
      - Discord: A free messaging service like Skype but has many more features. You create a personal server which you can then invite as many people as you want. A video webinar will have to be researched if it's possible, but an audio-only webinar is completely do-able
      - Pre-Recorded Webinar: They sign up to our newsletter, we send them a link to the webinar, which would be an unlisted video on Vimeo or Youtube
- - - - Use "Loss Aversion" in your introduction to keep the readers hooked on your solution.
      - Sell the Outcome NOT the Product
    - - Problem/Agitate/Solve is very successful
    - - Title tag
      - Meta tag
      - Article body
      - URL
      - Alt text for Images
    - - Never write more than 4 and a half lines of text without clicking enter. Large blocks of texts do not work well in keeping readers on your article.
  - - - Happiness
        
        Focus
        
        Habits
        
        Purpose
        
        Creativity
    - - Enter the keywords into Google's Keyword Planner/Ubersuggest to see if the keywords chosen have high competition or not.
      - The Keyword should be implemented in both the headline and body of the article in a natural way that doesn't sound forced.
    - - We will do this by searching on Google our chosen headline in "quotation marks" to ensure there are no existing exact matches.
    - - Get Context by searching for questions on Quora related to the article topic, this will give us ideas for how to frame the body.
      - Use Buzzsumo to see how articles in a specific topic market themselves and which ones get the most views/shares