Mobile app metrics best practices (Users (Rentention/ Churn (what is the…
Mobile app metrics best practices
Daily Users (Not so important)
How users experience the app (Breakdown by platforms [iOS vs Andriod] and device [tablets, pc and mobile])
Segment (to clarify)
what is the denominator (App use/ downloads/ first login)?
first logins (reflect of smooth the onboarding/effectiveness of UX at keeping people around).
Downloads (how your app awareness marketing (getting people to download) compares to how engaged people become with the app once they have it downloaded)
Downloads (Good for growth/traction tracking)
Demographics/Gender/Age of app users
The closer DAU is to MAU, the more sticky is the app
Check if seasonality, platforms affects your app stickiness, are android or iOS users stickier (to determine which applications should be the priority.
To find restaurant:
Short (Manage to find exactly what you want)
Long (Can't find your desire)
To read content or social media:
Short (Not enough content/not engaging content/ poor social media engagement)
Long (Vice Versa)
A good yardstick to measure how well the intention is being fulfilled
Can identify long session users to improve experience for less engaged users
Session Interval (Can be easily substituted with frequency of apps)
No of Sessions:
To cross reference with timing to assess what are they using the app for.
Time in app
Daily, Weekly, Monthly? Compare with industrial benchmark
To measure stickiness
Source of user logins
WeChat/ Online searches/Direct searches/Articles
Screen Flow (A user's path through your app)
See where users are when they exit
The paths they typically take to get to conversions
Start off at which screen where most users abandon prior to conversion