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6 em 7 (Rerefência (https://app.monetizze.com.br/produto/detalhe/fb5a81400…
6 em 7
Rerefência
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Bebês Mais Felizes, Inteligentes e Independentes - O Segredo
Nome
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Crianças educadas, adultos insuperáveis
Pais educadores, filhos foderosos
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Pesquisa de público
- Ask lots (and lots) of questions
First, define your target audience’s general makeup. For example: “soccer moms” or “motorcycle enthusiasts under 35.”
Then it’s time for audience research. Really get to know them via interviews, surveys, and focus groups. Learn about their favorite activities, their professional and personal ambitions, what makes them anxious, their personalities, their attitudes toward life, and what items they can’t live without.Ask them about their typical day—when they get up in the morning, how they get to work or school, what kinds of meals they eat, what time they get home, what they do during their free time, and so on.Finally, ask them how they go about solving the problem that your product or service is designed to solve. You can also get marketing insights by asking what drives them to try a new product or service.
- Look for patterns, then fill in the blanks
Group people together who had similar responses during your interviews, surveys, and focus groups. Then create a fictional audience persona to represent each group.
For example, a restaurant catering to college students might use these personas: the serious student who puts good grades above all else, the fun-loving party guy who hates early morning classes, and the activist student who wants to change the world. In reality, most people possess a variety of characteristics. For this exercise, you’re grouping people by the most dominant trait they displayed during your audience research.Use the answers to your interview questions to fully flesh out each persona—detail their ambitions, anxieties, a typical day, and so forth. To make your personas more relatable and “real,” assign each a photo and a fictional first name. Also find a quote that sums up what each persona stands for. The restaurant might use these names and quotes:Alice, serious student: “I worked hard for a scholarship. I won’t waste this academic opportunity.”Mikey, fun-loving party guy: “College is all about the people you meet and the memories you make.”Troy, the activist: “We’re the future. We can, and must, affect positive change in society.”
Then, brainstorm ways your product or service could help your persona with these challenges. These don’t have to be fully thought out. They’re just starting points that you can work from later. For example, the restaurant might come up with the idea to offer an “All Night Cram Special”—a bulk package of sandwiches and sides that busy and stressed study groups can order with one click.
Marketing personas can help you to better define your audience. And by getting to know your customers on a deeper level, you’ll ensure your brand is appealing to each and every one of them with the right message.
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Lei da oferta e procura - se existem poucas oportunidades e muita procura, as pessoas tem que disputar pra conseguir.
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