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Emotional Appeals (Examples from the film: (Lost Hill interview examples…
Emotional Appeals
Examples from the film:
Interviewing people that were affected
Lost Hill interview examples
"The water tastes like garbage"
“Came here to live the American Dream but it’s a nightmare."
Sacrifices that are being made
"Can't raise a family in these conditions"
Comparing the importance of water to the importance of big agribusiness
"Misery Index": who will bear the impact of the water shortage?
Rowland Couple: Have lived off this land for years
Water and Power: A California Heist
Purpose: Inform about water crisis, persuade audience to stand against big agribusinesses
Audience: Californians, Americans, big businesses, rural farmers
Authority: National Geographic (Credible)
Adam Keats: environmental lawyer
Mark Arax: author and journalist
Relevance: Current issue in California right now
How it functions:
Word Choice
Focus on emotions more than facts
Careful balance
What it is:
A style of argument that is designed to elicit an emotional response
Pathos: a quality that evokes pity or sadness
The goal of emotional appeals is to evoke emotion
