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TOPICS, 2nd Touch Email + Retargeting (Welcome / Thank you Email sent…

- - - - Webinar
      - Ebook
      - Blogpost
      - Success Story
      - Video
  - - - Webinar
      - Ebook
      - Blogpost
      - Success Story
      - Video
- - - - Prospect is experiencing and expressing symptoms of a problem or opportunity.
        
        Recognitions
        
        Expert Content
        
        Educational Content
        
        Industry related content (we already what topic should we push)
        
        Whitepapers / infographics / Checklists
  - - - Prospect has now clearly defined the problem or opportunity
        
        About Exponea (Story, investment, achievements)
        
        Webinar / Podcast
        
        Comparison Whitepapers
        
        Use Cases
        
        Success Stories
    - - ...and actively doing research
  - - - Prospect has decided on their solution
        
        Vendor Comparison (review portals)
        
        Request Demo / Schedule a meeting email