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GiveBackHack (External Stakeholders (Sponsors (Sponsorship Guide (What…

- - - - What makes an event compelling to a sponsor?
        
        Way to engage current employees
        
        Name recognition: being listed alongside other high-profile companies
        
        Day-of exposure/access to participants
        
        Exposure to new talent
        
        Community recognition/CSR
      - What kind of metrics will a sponsor care about?
        
        Job level of participants/years experience
        
        Industry expertise
        
        Age/sex
        
        Number of companies formed
        
        Number of expansion cities/YoY growth
        
        Press/exposure #
      - Other considerations
        
        What pricing tiers/corresponding benefits do we want?
        
        Provide flexible options - title sponsorships, in-kind, etc.
- - - - PR strategy to start building reputation
        
        What is "different" about us that's newsworthy?
      - Social media (HQ and expansion cities)
      - Website
        
        Layout: do we want to lead with the cities or should we break it down by stakeholder: Participant vs. Sponsor?
    - - 501(c)(3) paperwork
      - Fundraising strategy #
        
        Breakdown between event sponsors and HQ sponsors who will fund the strategic expansion of GBH
    - - Create LinkedIn certification that participants can add to their profiles?
      - Standardized way to collect feedback/data on participants--do we have this already?
    - - Billion-like crowdfunding platform
      - Event management tool for org. teams to use? #