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IBM garage method (Steps (Think :check: (As-is scenario maps (The steps…
IBM garage method
Steps
Think :check:
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As-is scenario maps
- The steps your persona takes to complete the task
- The specifics activities your persona engages to complete the step
- What your persona is thinking during this step
- What your persona is saying during this step
- What your persona is feeling during this step
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Hypotheses-driven design
If we provide persona A, with the ability to achieve outcome B, we'll then be able to measure the impact via metrics X, Y, and Z
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Hills
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User-centric market outcomes, not feature requests
Playback
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Align your team, stakeholders, users around user value that you plan to delivery
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Manage :check:
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dashboards, reports, metrics
Strategy
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Philosophy
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Prove The idea, customer feedback
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