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Types of marketing (Audience interaction/purchasing (The sale of the album…
Types of marketing
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Above the line promotion
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Newsletter
We have created a way for our audeince to sign up for an online newsletter via our website. This means audiences stay in updated with our band. 
Best Coast have also achieved this via a newsletter that the audience can sign up to on their website.
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Below the line promotion
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Tie-ins
We have done a tie-in with BBC Radio 6, as it is a popular radio channel for indie pop music fans, and can directly reach our target audience.