Types of marketing
Audience interaction/purchasing
Above the line promotion
Below the line promotion
The sale of the album
Sale of the single
Tour tickets
Sale of merchandise
Special releases
High street store appearances
Tie-ins
Website
Behind-the-scenes video clips
Social media
Newsletter
We hav a pop-up window on our website that promotes the sale of the album. 
Chvrches also use a pop-up window to immediately highlight the sale of their newest album.
Within the album purchase section of our website, there is an option to just buy a single song for 99p. This means that people who don't want to buy the whole album still have a purchasing opportunity.
We have a section on our website entitled "tor", which gives the audeince an opportunity to buy a ticket ot a show in the tour.
Alvvays also have a section on their website that provides the audeince with an opportunity to buy tour tickets.
Music Video
We have created a way for our audeince to sign up for an online newsletter via our website. This means audiences stay in updated with our band.
Best Coast have also achieved this via a newsletter that the audience can sign up to on their website.
Social media serves to interact with the audeince and keep them up to date with any band news.
We have added these in our gallery on our website so that our audience can get more out of the band with additonal content.
We have done a tie-in with BBC Radio 6, as it is a popular radio channel for indie pop music fans, and can directly reach our target audience.
We had Casey Tyler do an appearance at Lush, as it is a vegan company that is against animal testing, supporting Casey's image.