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marketing (Distribution channel # (Direct (Gymshark), indirect (Procter…

- - - - intangible/ emotion
    - - Remember 5 personality brands; sincerity, excitement, competence, sophistication, ruggedness
      - a strategic activity used to differentiate and distinguish a brand not only to remember it.
      - 3 C's
      - Tangible/ USP
  - - - marketing strategy
        
        STP
        
        Positioning
        
        Can only be achieved by branding
        
        marketing practises
        
        4p's/ 7p's
        
        Save
        
        positioning statement
        
        what
        
        brand promise to wom
        
        reason to believe
        
        Segmenting
        
        analysing
        
        Targeting
        
        choosing
        
        perceptual map
      - strategic context framework
        
        Vision
        
        Mission
        
        organisational values/ goals
        
        Corporate strategy
- - - - active evaluation
        
        moment of purchase
        
        4.post purchase experience
        
        Loyalty loop