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MARKETING STRATEGY (PESTEL (600) (Economical (Average in-come?, Inflation,…
MARKETING STRATEGY
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- Background analysis of the market you intend to export your products to (i.e. competitiveness of the market, market trends, consumer data etc.).
- Evaluate how the macro environmental factors, such as political and regulatory factors might influence your business. You do NOT necessarily need to do a full PESTEL analysis because some factors of this model overlaps with the previous section, making your report too descriptive and repetitive.
- What is your assessment of the attractiveness of the market overall?
- Market entry strategy. How the company must enter the market given the results of market analysis.
- Action plan to sell the products. This is very important section and it must address your meaningful and practical recommendations to sell products in those countries.
Seminar 7 (22 Jan): 1. Must talk abt indirect export and direct export. why choose that over that. higher level of control? risks? costs? The difference between Direct and Indirect Export
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