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E-Commerce Attrition (Best Practices: Actionable Customer Intelligence (e…
E-Commerce Attrition
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Research
The average conversion rate on an e-commerce website is less than 1%. (Daniel, 2011)
Increase in customer retention by 5%, can lead to increase in profits 25%-95% (Harvard Business School)
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Causes of Attrition
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A lack of communication, from the customer all the way to the CEO
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