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Usability (Information Quality (Personalised, Easy to Find, Timely, Up to…

- - - - Visually-impaired
      - motor control/Learning difficulties
      - AAA Compliance (Barriers Removed)
  - - - Web Analytics/Usability Studies
        
        4Q Voice of Customer Tool - Travel content/destinations missing - Optimised Load speeds and design budget increased
- - - - International accreditation/world class reputation.
        
        Brochures, Testers, Campaign Promo
        
        Geographical Targeting (Localisation)
        
        Character Cats: Unemployed, Student, self-employed, Careers Break, Unemployed, Retired