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Mobile Commerce (Ingredients for successful mobile app (Forms Habits…

- - - - Location Services
      - NFC (Near Field Comm)
      - Maps
      - Cameras
- - - - Mobile Coupons
- - - - Attitude toward Mobile Marketing
        
        Mobile Marketing Activities
        
        Permission Based Acceptance #
      - Innovativeness #
      - Attachment #
      - Risk Avoidance #Financial, Product performance, Social, Psychological, Physical, Time/Convenience (Bauer,1960)
  - - - Contextualised Content
        
        Fast, Functional, Functional & Fun (Daniel, 2011)
        
        Engagement = Stickiness
        
        Providing Clear instructions beginning of Store Magazine
      - Usability in Mobile Commerce
        
        Time Pressure / Location / Convenience #
        
        Device Limitations (Screen Size/input) #
        
        Relevance/Structure/Personalization
        
        Value to Consumer
        
        Revenue Sources for Providers
- - - - Convenience (Use of QR codes) Minimise Time/Effort (Krug)
      - Content Relevance/Customisation
      - Reduce Risk
    - - Entertainment/Fun
        
        3D Visuals
      - Experessiveness
        
        Character - Symbols, graphics, style, colours = Brand personality
      - Purchase impulsively (Islam,2009)
- - - - Newsletters/Promo Emails
      - Mobile Marketing
      - Social CRM
      - Content Marketing