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Social Media (plays with the psychology of the follower/consumer…
Social Media
plays with the psychology of the follower/consumer
changes the way they think/take their decisions
has both positive & negative connotations
manipulative
wide outreach
accessible to any & everyone
medium for customer/consumer feedback
popularizes trends
beauty
fashion
inspiration
referential
next/current generation
has become a need from a want
used for talent spotting
used for getting famous
time pass
Instagram
bloggers/influencers
contests
paid promotions
huge following across many age groups
act as unsaid stylists/counsellers
are far more relate-able as compared to celebrities
a must of a pr plan
companies always have them on their agenda
earn per post on insta/their blog
miss stylefiesta/masoom minawala
house of misu
shreya kalra
stylefashion etc
streakhuefall
big hair loud mouth
pallavi ruhail/that delhi girl
fashionandi/aien jamir
that desi girl/ pallavi
morphology blog/shaurya mohan
kompal matta/plums & peplums
chiara ferragini/theblondesalad
nation/international
celebrities
instagrammers only
posts
ads/ promotions
instant
campaign launches for example sabyasachi
launches
90% of brands/people have accounts
Youtube
videos
tutorials
episodes
interactive
short/long/interactive
question & answer sessions
shopping hauls
travel videos/vlogs
maximum views is the goal
a channel on any subject can be made
twitter
followers
customer service
promotions
contests
mostly every major brand has a twitter account
popular interaction medium for celebrities
Facebook
likes & shares
campaigns
pages
contests
every brand has a page
Snapchat
short videos
coverage
instant
fashion brands
burberry
adidas
asos
balmain
calvin klien
gucci
h&m
louis vuitton
puma
tommy hilfiger
victorias secret
topshop