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Mrs Macs User Journey's - V.01 (2.3 Consumer Quaternary 55+…
Mrs Macs User Journey's - V.01
2.3 Consumer Quaternary
55+ Male/Female**
Journey would begin on the homepage
Need:
Interested in any special offers Mrs Macs is promoting
Would click on the "
Media
" page and browse the "
Promotions
" page
Need:
To understand what ingredients are used in a Mrs Macs pie
Would click on "
Our ingredients
" page to understand the quality of ingredients
Need
: A brand loyalist who wants to know more
Would click on
"Our Story"
and read company information on company history, brand promise and value proposition
1.0 Customer Primary
Distributors, supermarkets and service stations
Journey would begin on the homepage
Need:
Get an understanding of the Mrs Macs brand and value proposition
Would click on
"Our Story"
and read company information on company history, brand promise and value proposition
Would click on
"Our Ingridients"
page to get an understanding of product quality and suppliers
Would next click on "
For Stockists
" page and look for information on how to become a distributor
Would either click on "
Our ranges
" to view Mrs Macs pies and later exit with an understanding of Mrs Macs brand and value proposition
Need:
View Mrs Macs Pie range and get a better understanding the ingredients and options
Would click on "
Our Range
" and use the "
sort
" and "
filter
" options to find pies of interest
Would select a pie "
Beef & Mushroom
" and view the images of the pie, read the ingredient list
Would either select to view "
Similar Pies
" with same main ingredient, or view pies in the same "
Range
"
Would either click on "
Our ingredients
" and read up on suppliers, and understand the quality of ingredients
Need:
Understanding partnership agreement or support offered by Mrs Macs to their Distributors
Would click on "
For Stockists
" page and read information for potential distributors
Would either click on "
**Download PDF form
" with information for stockists or fill general inquiry form, or call Mrs Macs
1.1 Customer Secondary
Retailers: Independent deli’s and cafes
Journey would begin on the homepage
Need:
To know more about Mrs Macs pies, i.e. quality and value proposition
Would click on "
Our Ingredients
" page to get an understanding of product quality and suppliers
Would click on
"Our Story"
and read company information on company history, brand promise and value proposition
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would next click on "
For Stockists
" page and look for information on how to become a distributor
Would either click on "
**Download PDF form
" with information for stockists or fill general inquiry form, or call Mrs Macs
Need:
To understand the nutritional value and ingredients of Mrs Macs pies
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select a pie "
Beef & Mushroom
" and view the images of the pie, read the ingredient list
Would view "
Nutritional information and Ingredients
" of the pie, provided on the product page
Need:
Discover new products
Would click on "
Our Pies
" to look at pie range and options and use the "
sort
" and
filter
options to find new pies
Would select "
New Products
" and browse
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would next fill out "
General enquiry
" form or
Call
office for more information
2.0 Consumer Primary
18-35 Male: Blue Colar/White collar
Journey would begin on the homepage
Need:
Understand the History of Mrs Macs and the value proposition of their product
Would click on
"Our Story"
and read company information on company history, brand promise and value proposition
Would click on "
Our ingredients
" page to understand the quality of ingredients
Need:
Has food allergies and intolerances and would like to find a pie that contains non harmful ingredients
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Gluten Free Range
" to understand the pies available in this range and quality of pies
Need:
To understand what ingredients are used in a Mrs Macs pie
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select a pie of choice and view details
2.2 Consumer Tertiary
25-55 Female Grocery Buyer**
Journey would begin on the homepage
Need
:Interested in understating how pies are made, and general information regarding pastries
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would click on the "
Media
" page and browse pie related topics
Need:
Interested in any special offers Mrs Macs is promoting
Would click on the "
Media
" page and browse the "
Promotions
" page
Need
: To understand which are the best pies (nutritional) to buy in bulk from local supermarket for her children
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Lite'n Up Range
" to understand the pies available in this range and quality of pies
Would select a pie option and browse "
Product ingredients
and "
Nutritional information"
2.1 Consumer Secondary
18-35 Female: Blue Collar/White collar
Journey would begin on the homepage
Need:
Has food allergies and intolerances and would like to find a pie that contains non harmful ingredients
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Gluten Free Range
" to understand the pies available in this range and quality of pies
Need:
Interested in understanding Mrs Macs gourmet range of pies
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Special Batch Range
" to understand the pies available in this range and quality of pies
Would click on "
Our ingredients
" page to understand the quality of ingredients
Want:
Find a sausage roll but is interested in the nutritional information and serving size
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Sausage Roll
" options and browse "
Product ingredients
and "
Nutritional information"
1.2 Customer Tertiary
Food service industry: Chefs, canteen ladies
Journey would begin on the homepage
Need:
Looking to cater gourmet pies at next function/event
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Marchant St Kitchen Range
" to understand the pies available in this range and quality of pies
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would next click on "
For Stockists
" page to find out how to order a large batch of pies for event/function
Would next fill out "
General enquiry
" form or
Call
office for more information
Need
:Looking to stock healthy pies at school canteen
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Lite'n Up Pie Range
" to understand the pies available in this range
Would next fill out "
General enquiry
" form or
Call
office for more information
Need:
Looking to stock healthy, allergy and intolerance pies
Would click on "
Our Range
" to look at pie range and options and use the "
sort
" and
filter
options to find pies of interest
Would select "
Gluten Free Range
" to understand the pies available in this range and quality of pies
Would click on "
Our ingredients
" page to understand the quality of ingredients
Would next click on "
For Stockists
" page to find out how to order pies
3.0 Other Stakeholders
Potential Employees**
Journey would begin on the homepage
Need:
Looking for a job
Would click on
"Our Story"
and then "
Careers
" page
Need:
Has an interview at Mrs Macs and wants to know more about the company
Would click on
"Our Story"
and read company information on company history, brand promise and value proposition
Would click on "
Our ingredients
" page to understand the quality of ingredients