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The 4Cs of Sales Management (Convince (you need to coax perseverance and…
The 4Cs of Sales Management
Concepts
send the field fluttering with all the primary colours
hang your concepts out on the clothelines
each piece pegged with the bite of the product's USP
Convince
you need to coax perseverance and sincerity along
let them vacuum the interior, clean out each tile
lounging, blowing cigarette smokes at your face
change the wallpaper
where cynics inside the clients can be found most of the time
you may see the cynic leaving quietly out the back door
in most cases, concepts merely gets you into the room
roundtable/forum
Key players involved
government
industry groups
companies/corporations
educational institutions
assiociations
this should win the day for you