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STAGE 2 IDEAS (Insights: consumer's not always aware of themselves…
STAGE 2 IDEAS
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Examples:
Marmite 'Taste face' “It works by recording a very short video when the person is trying out Marmite through the camera.. We chop that video into pieces that we analyse and look for the expressions that happen at very key moment through the journey when you’re trying something out. By analysing the facial expression of eight key areas, we combine those values to give an overall view of whether you liked it or disliked it.”
Tui ‘Destination U’
Tui debuted a face-reading machine prototype that recommends a person’s holiday destination based on their subconscious micro-expressions. The device presents a range of holiday videos to the user that will vary by person. At the end, the viewer will be presented with a unique "prescription" for the type of holiday likely to make them happiest, based on their reactions to the videos. https://vimeo.com/238906306
“90% of human decision-making is done without us actively thinking about it – subconsciously. Traditionally, brands have sought to understand consumers’
emotion measurement technology captures and delivers unfiltered emotional responses in real-time, delving much deeper and detecting non conscious signals to stimuli. People aren’t considering their responses, they are organically reacting, giving a far more intuitive and raw response. (Realeyes)