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New & Re-marketing FlexoPlex Customer Journey (Awareness Blog (Stage…
New & Re-marketing FlexoPlex Customer Journey
Awareness Blog (Stage 1)
TG (Target Audience)
These are the new customers (Lookalike Audience from FB & Bing)
Landing page
Blogs with objective of creating awareness & interest - WIP & Creating Newsletter Subscribe form on Awareness Blog
Execution Tool
Facebook & Bing
Special Offer Page (Stage 2)
Target Audience
New customers came via blog i.e Stage 1
Website Visitors
Note
: As these are website visitors they already know about FlexoPlex so no need to send them to awareness blog i.e. Stage 1
Landing Page
Introductory Offer Page
with a Pop up of free digital download
Execution Tool
Facebook,Bing & Email
15 Day Sample Offer (Stage 3)
Target Audience
These are customers who visited special offer page but did not purchase at Stage 2 .
Email Ids captured using Newsletter subscribe form & digital download
Landing Page
WIP (Work in Progress)
https://www.flexoplex.com/trial-offer
Execution Tool
Facebook,Bing & Email
Trail Offer (Stage 4)
Target Audience
These are the customers who have received samples at Stage 3. Send them a Trial Offer email after 15 days
Landing page
Same as Introductory/Special offer page
Execution Tool
Facebook,Bing & Email
Reorder Campaign (Stage 5)
Target Audience
These are the customers who have purchased at Stage 2 & Stage 4
Landing page
REORDER
Execution Tool
Facebook,Bing & Email