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Designing good measuring questions (Four problems' solutions…

- - - - inadequate wording
      - non universally understood words
      - terms with several meanings
- - - - descriptive view
      - respondents want to give opinion
      - unexpected findings
      - when many possible answers
    - - reliable interpretation of meaning answer
      - easier to fill in
      - reliable answer
      - open answer analytically unuseful
  - - - only assumption: less/more positive
      - measure unreliable but still meaningful
    - - answer depends on scale